Later today, President Obama is scheduled to appear on the daytime television show "The View" in the midst of some scrutiny from the left. Several politicos including Pat Buchanan and Pennsylvania governor Ed Rendell have argued that a sitting president appearing on a morning talk show like The View lowers the status of the office.
Despite these squabbles, I feel it would be beneficial for the president to appear in a new medium, in this 24-hour incessant news cycle, it has been increasingly difficult for the White House portray messages without it being diluted by chatter. Appearing on The View gives the president an opportunity to voice his concerns directly to the people, and a new audience at that. Last year, The View averaged around 4 million women viewers aged between 18-49, outreach like this to new audiences may prove critical for the White House to control its message, and also remind Americans of why they granted Obama with that office in the first place with the show's more casual tone that the president thrives in.
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